A boutique consulting firm founded on a simple idea: the people giving retail advice should have actually run stores.
Islam Azzam.
Twenty years of running retail — not just talking about it.
Islam Azzam has 20+ years of professional experience in building and growing different successful retail models.
With half of his experience as an entrepreneur himself — establishing and growing one of the top high-end beauty retailers and distributors in Egypt — he worked with top luxury brands on market introductions and establishing a solid on-ground presence in the local market.
- Founder & Managing DirectorCOLORS BeautyActiveActive
- FounderCOLORSBeauty.comActiveActive
- Founderdipp PerfumesActiveActive
- FounderBeauty ToolsActiveActive
- EducationMBA · HULT BostonAlumniAlumni
Retailers who love to help retailers.
R.E.D Consulting is a boutique consulting firm started by Islam Azzam after 20+ years of experience in business development, marketing, retail, and building successful retail models.
The business concept of R.E.D is to gather a team of top retail experts from different backgrounds who can offer updated, on-ground retail expansion and operational advice to retailers and investors in a solid and practical approach.
For the last two years, our team of consultants has helped a handful of retailers and startups establish a strong market presence and lead their business turnarounds.